If you're into internet marketing maybe you've heard the term "squeeze page" but you're not quite sure what that is. In this article I will explain what a squeeze page is and you can make it a part of your internet marketing arsenal.
Typically when someone comes to your website they take a look around and even if they like what they see they leave your page. So what's the problem with that? The problem is there are millions upon millions of websites across the internet and chance are they're not going to remember the name of your business or the name of your website. This is where a squeeze page comes in. The idea behind a squeeze page is to extract contact information from your site visitor. This way you can send them a follow up email and even if they forgot the name of your business or the name of your website they'll be more likely to return once you remind them.
People can be hesitant to give out their contact information on the web. For that reason you'll have to make your squeeze page pretty compelling. The key to enticing someone to give you their contact information is to give them something of high perceived value in exchange for their info. Some ideas that work well are free trials, free samples, and discount coupons. The higher perceived value the more likely people are to give you that precious contact data.
A good squeeze page should look very trustworthy. If you partner with a well known brand name maybe they'll allow you to use their logo on your website to help convey trust. It's also important you don't ask for too much contact data. The more data you ask for the less likely you are to get it. Try to keep it simple. I like to ask for only a name and an email address.
Once you've got someone's email address you'll need to send them regular follow up emails to remind them you exist. Be careful not to send too many follow ups too quickly --- you don't want them to end up in the spam folder. And make sure to load your follow emails with good information so people are looking forward to receiving the next one rather than trying to block them.
Of course to build a squeeze page you'll need a good website builder. WebStarts is perfect for building squeeze pages. Even if your primary website is built on another platform WebStarts will be a convenient way to manage your squeeze page. A WebStarts Pro Plus account will let you drop a form on your page and if you add on the Shopping Cart you'll have everything else you need to send your follow up emails.