The most important  rule of thumb when it comes to advertising and marketing is take care of your list. Your customer data is not just part of your business - it is your business. So hopefully you've been doing a great job of capturing and storing plenty of contact data from your customers. One of the most powerful pieces of data you can capture is obviously an email address. Email addresses are important because they're a way to uniquely identify each customer. With Facebook Ads your list gets significantly more powerful.

Now you can upload a list of emails to Facebook and it will securely cross-reference those emails with the one's associated with each of it's users. The end result is the ability to show your ads in the Facebook feeds of people who've specifically done business with you. That's a powerful feature because you won't have to pay for ads to be shown to people who aren't interested in your products and services. What makes Facebook Ads even more powerful is the fact they don't limit you to displaying your ads to just your customers but they also take your email list to create look a like audiences.

These are people who demonstrate the same online behavior and demographics as your paying customers. That makes Facebook Ads not only a great way to keep your existing customers coming back for more but also to win new customers to your business. If you haven't already tried Facebook Ads now is a great time to do it. They're still very affordable when compared to other advertising avenues and as long as you're targeting the right people you'll get a high return on investment.