Everyone wants traffic to their website but very few people know exactly how to do it. In this article I'm going to share with you the 5 secrets to driving traffic to any website. Driving traffic to your website is the best way to get extremely targeted leads and should be the goal of most of your internet marketing efforts.
1. Don't guess
The first secret to driving traffic to your website is to know what you're aiming for. If you don't establish the type of traffic you want to drive to your website it will be difficult for you to do any internet marketing effectively. Since most web traffic comes from search engines like Google I start my marketing efforts by using the Google keyword tool. You can Google find the Google keyword tools by searching for "keywords" on Google. Once you're there type in a keyword someone might use to find your products or services online. The Google keyword tool will display the approximate number of searches for each term. You can then use that data to figure out which keywords you should be targeting on search engines.
2. Is it worth it?
Once you've found some keywords to target on search engines you'll need to understand whether those keywords are worth going after. It costs time and money to get found on the search engines. If you're targeting a keyword that's not worth your time or money you're moving in the wrong direction. I use the following formula to determine whether a keyword is worth putting time and money into.
Number of search results x 3% x 3% x Profit Per Unit Sold or Client Obtained.
Example_
1,000,000 people are searching for your product.
30,000 people searching click on your link.
9000 of those become your clients
Those 9000 spend $20 each with your company and bring in $180,000.
In this example I know I can spend up to $180,000 per moth going after this traffic and still come out ahead.
3. Show off your creative side
To get good search engine ranking and drive massive traffic you need to produce high quality, relevant, regular content. That means you should be blogging at least once per week. That means you should be creating high quality videos and uploading them to your Youtube channel and you should always include a link from any content back to your website.
4. People don't like to read
One of the best ways to drive traffic to your website and increase your search engine ranking is to produce tons of quality videos and upload them to Youtube. Each time you upload a video to Youtube you'll have the opportunity to create a link back to your website. Google sees these links like votes for your website. The more votes or back links you get the better your search engine ranking. Videos are better than just articles because not as many people know how to create videos. There's tons of ways to product text articles. When you produce videos you're competing with fewer people for the same eye balls. Create videos, upload them to Youtube and you'll drive traffic to your website.
5. Don't forget the basics
Sometimes companies spend a fortune on search engine optimization and online advertising and forget to put their web address on their business cards, brochures, letterhead, and other offline marketing methods. Never underestimate the value of driving traffic from your offline sources.
If you're still having trouble driving traffic to your website you may want to try something like the WebStarts Traffic Booster, It's a great way to get you listed on the search engines and start driving traffic to your website right away.