Selling products online can be a complicated task. I'm here to tell you to make sure and simplify the sales and transaction process for your customers. The easier it is for somebody to find what they want, click to buy it, then check out, then the more likely you will make a sale. Thats why I'm going to go over some of the ways that you can use the WebStarts shopping cart software to streamline the sales, transaction, and checkout process to make easier sales and more of them.

Using a Merchant Account. There are many reasons why you would want to use a merchant account and payment gateway with your shopping cart software rather than Paypal... simplicity and ease of use is one of them. If you've ever purchased something from someone that uses only Paypal, then you know that you are redirected back and forth from their website to Paypal, then back to their website. When you use a merchant account, the customer simply checks out, enters their information, pays for the product, and gets a thank you page all from your website. Anybody who has been around the block knows that a redirect to Paypal is not a problem but there are people out there, that you should be marketing to, that won't know what is happening and may discourage them from shopping with you. This among many other reasons such as_ lower transaction rates, instant funds availability, and more flexibility, is why I highly suggest starting a merchant account. Please check out Merchant Warehouse for all your needs and mention WebStarts for a great deal.

Use Buy it Now Links. Buy Now links are great. I love the functionality of a good shopping cart software, but nothing beats the simplicity and ease of use of a big button that says "Buy It Now!" Thats a great feature of the WebStarts shopping cart software. When you are selling products online, you have the choice to use an add to cart button so that customers can add any quantity of your item to their cart, you can use a pre-made "quickbuy" button, or you can use our quickbuy link and link it to any image or text that you want. The video below shows a great example of a simple product on the home page. It has a large picture so the customer knows exactly what it is and there is a large "Buy It Now!" link to the right so the customer knows exactly how to get the product. It wouldn't hurt to have a good description of the item if it is a lesser known product. When a customer gets to a website like this, they have nothing left to do but purchase your product. This is a surefire way to simplify the process and streamline your sales.

Start streamlining your sales process today. If you are already selling products, make it easier for your customers to purchase your products online. If you are not selling products, make it super simple from the get go and you are sure to be successful online. Watch the video below for a quick example of adding an easy to purchase product from start to finish.