If you've done some searching around the internet about how to drive traffic to your website you've probably seen both the terms Search Engine Optimization and Search Engine Marketing thrown around. You may be asking yourself "what's the difference between the two?".

Search Engine Optimization is the practice of optimizing your search results in order to get your website the best possible ranking on search engines like Google, Yahoo, and Bing while Search Engine Marketing is an overall strategy for getting traffic to your website from search engines. So search engine marketing typically involves search optimization.

Search Engine Marketing can involve everything from link building, to buy pay per click ads, and display advertising. Search engines like Google sell all these types of ads.To build a truly effective search engine marketing campaign it's a good idea to incorporate all these types of ads along with your search engine optimization. This will give you maximum visibility when people are searching the web for products and services like yours.

If you don't already have a website don't forget to create a free website at WebStarts.com.