Selling products on the web is quite a bit more tricky than selling them in real life. There are several factors you must overcome when compared with selling something face to face. There are billions of pages on the internet. What's going to make your pages stand out from the crowd? Here are a few tips.

A Simple Headline.

Every business should have a one sentence answer to the question "What do you do?" You have less than 7 seconds to let a site visitor know they're on the right page so you need to answer that question at the top of your web page.

Make Text Easy To Read

Keep it short and sweet. Use words a first grader can understand. Use plenty of bullet points and whitespace. Stagger your font styles, and sizes so people's eyes don't get tired. People don't like to read and they don't like to think. So try to avoid making people read or think.

• Use bullet points - but never more than 4 in a row.
• Put your key points in a large font.
• Use a font style that's easy to read. Don't make the mistake of trying to something cute or fancy.

Here's are some other tips . . .

• Use black text on a white background. It's the easiest to read.
• Occasionally use bold, italics, and a background highlight to draw attention to key points.
• Make links look clickable. People are trained to know blue underlined text is something which can be clicked.
• People are trained to read from left to right starting in the upper left of any page.

Establish Trust

Use plenty of endorsements, testimonials, and try to work in some known logos like visa and mastercard.

What Out For Banner Blindness

Over the years people have become accustomed to seeing banners at the top middle of web pages. Try to avoid putting critical information in that location.

Give Plenty Of Reasons To Buy

Come up with bullet points that answer these two questions . . . What? and Why?

Sense Of  Urgency

Give your customers a reason to act now. If they feel like the deal is going to be there forever they probably will tell themselves to come back some other time.

Clear Call To Action

When selling something the most obvious thing on any web page should be what to do next.

A Way To Capture Leads

Give them something of high perceived value and in return ask them for contact information.

A Simple Checkout Page With Lots Of Ways To Pay

The most important parts of the checkout page should be visible at a glance. The most obvious thing on the page should be the button to finalize the order and take payment.

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