You've built a website but now you're wondering how to get people to come to it. To realize the full potential of having a website you'll need to market it. in this article I'll share with you 5 ways you can market your website and bring visitors to it.
1. Get listed on Google.
A recent study shows over 90% of all online searches take place on Google. Unfortunately getting listed on Google isn't easy. You'll need to either buy something like Listing Express™ , submit your site to Google and wait several weeks, or get another website that already has good ranking on Google to write about your site.
Getting listed on Google is just the first step in a larger search engine optimization strategy. You can find out more about how to improve your ranking on Google by visiting this link.
2. Create Youtube videos.
If you're in business chances are you're an expert on something. People love to search Youtube for things like "how to videos". Videos can be made on your phone or with a simple webcam and can be as simple as you sharing your expertise with the online community. When you create the videos be sure to put a link back to your website in the description and don't forget to plug your website in your video itself.
3. Write a blog.
Writing a blog is a pretty simple way to put more of your content out on Google. People will find that content and end up on your website. If you're unsure about what to write about simply publish the manuscript of your Youtube videos. Just like in your Youtube videos you should link back from your content to other relative sections of your website.
4. Advertise on Google.
Whether you're getting good search ranking on Google or not it's a good idea to advertise on Google with Adwords. With Adwords you can drive traffic to your website on a PPC (Pay Per Click) basis. That means you only pay when someone actually comes to your website from one of your ads. When you advertise with Adwords your ads appear above and on the side of the regular search results.
5. Retargeting Ads.
Another form of advertising Google offers on a PPC basis is retargeting. Retargeting is when someone comes to your website and then later on while they're surfing another website which displays ads -- they see an ad for your website. To your site visitor this can make a small company look like they have a big marketing budget and that they're very popular. Those are good things for your business.
There are of course tons of other ways you can market your website but these are just a few to help you get started. Marketing on the web can be a challenge but if you're persistent the payoff can be big. Of course the first step to marketing a website is to have a website. If you haven't already create a website you can make a free website by visiting WebStarts.com