Your contact list is the most valuable asset you have as a business. Taking good care of your contact list is key to building your business and growing your customer base. If you're advertising and marketing your company but you're not actively building and marketing to your contact list you're taking things out of order.

The largest cost in business is new customer acquisition. It doesn't make sense to continually throw large sums of money at acquiring new customers when you're not sufficiently marketing to your existing base. At WebStarts we've considered how important keeping a good list of leads and customers is to your business. For that reason WebStarts features a built in contact management feature that works in conjunction with the membership app. When you add the membership app to your website it gives your visitors to the option to 'sign up' or  'sign in' to your website. When a new sign up occurs the contact data is entered into your WebStarts account and is then made available for you to send emails to later.

There are a couple of different ways you can send emails to these leads. You can send them regularly scheduled follow-up emails or send them broadcast emails. Follow up emails are emails you want to send to a new sign up on a regular interval. Let's say for example you want your sign up to receive an email when they sign up, another email three days later, and a third email a week after that to check in. You can do that with WebStarts by adding a WebStarts Shopping Cart to your account.

You'll find all the features under the email marketing tab. A broadcast email is one where you're sending a specific email to an entire list of leads all at the same time. Broadcast emails are great for when you're running a special, or limited time offer. All the leads you gather through the membership app will populate in the email marketing section of the WebStarts Shopping Cart. From there you can create and schedule your one-time email broadcast. By effectively marketing to your existing customers you're sure to reduce your marketing costs while increasing sales. That means more money to your bottom line.