Online advertising can be expensive. Advertising platforms like Google Adwords are no longer a secret to fortune 500 companies huge marketing budgets. In fact, Adwords is a staple for any computer trying to advertise online.
Why is Google Adwords so attractive? Simple --- Google only charges you when someone actually comes to your website. This method of advertising is called "Pay Per Click". PPC ads as they're commonly known show in two places on Google. They show as the top two or three results when someone conducts a search and they show along the right side of a page.
To get good ranking with your PPC ads you must first create a landing page Google finds relevant to your search term. The more relevant you can make the page the less money you'll have to pay per click to get top position. This is Google's way of making money by selling search engine position while at the same time ensuring they're providing a good user experience.
The second thing you'll need to do in order to ensure good ranking with Google Adwords is that you're outbidding the competition. Google ultimately will decide who will show up the highest in the rankings by who's willing to pay the most per click. There are other factors Google Adwords uses as well like click through rate but if your ad copy and landing page have been optimized the only other way to move up in the advertisement rankings is to raise the amount you're willing to pay per click.
By now maybe you're feeling Google Adwords is too complex an advertising platform for you to use. At WebStarts we know you might feel this way. We want your business to be successful and we certainly wouldn't want you to miss out on a good advertising opportunity so we've partnered with Google Adwords to provide you with a $100 advertising credit. The advertising credit is just one of the many perks that come with a WebStarts Pro Plus account. When you upgrade to a WebStarts Pro Plus account we'll also throw in another $150 worth of free advertising with other popular web properties like Amazon.