One of the hottest trends on the web in the last several years have been "How to" websites. These are sites where anybody can go, sign up for an account and write an article explaining how to do something. How to websites can be a great place for you to drive traffic to your website as well. If you know how to do something in your field you can write an article on one of the many how to websites and then list your website as a reference or resource.
You can also use how to articles to help improve your search ranking. Some how to websites allow you to put link back to your website. If they do - you should definitely take advantage and put some links from your targeted keywords in the article. If the how to website allows you to upload a video - you should do that too. You may even want to put a watermark in the video that lists your website name. The bottom line is the more great content you put out onto the web the more likely people are going to be to stumble upon your website. Stay tuned for more ideas about how to drive traffic to your website.