A Facebook page is not only a good way to increase engagement with your site visitors but it can also be helpful increasing your search engine ranking. Here are some things you can do to your Facebook page that will help increase the search engine ranking of your website and drive more traffic to your website.

1. Know the keywords you want to target.

The place to start with all search engine optimization is keyword research. You have to know which keywords people are most likely to type into a search engine to find products and services like yours.

2. Keyword load your Facebook page.

Once you've determined which keywords and phrases to target it's critical you use them in both the title and description of your Facebook page. Be sure when you're keyword loading your Facebook page you do it using natural language. Search engines like Google are looking for authentic pages that convey valuable and relative information. If possible avoid making your title and description from sounding spammy.

3. Link from your Facebook page to your website.

To increase the search engine ranking for your website be sure to link your Facebook page to your main website. The Facebook page will serve as a valuable back link. The more links from creditable websites you can get to your website the better search engine ranking you will get.

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