The new Google Maps for iPhone brings the most popular features people have been using on Android devices for years over to the iOS6 platform. This includes Google's popular navigation system with turn by turn directions, public transportation routes, and street view. It seems people who use the iPhone have been waiting in the wings for the app. The 10 million downloads have sent the app skyrocketing to the top downloads section in the App Store.
Apple has been said to working with companies like Fouresquare to improve their maps experience. Foursquare is a popular mobile app who collects data on local businesses allowing users's to earn achievements by checking in. Apple's hope is to improve their app and win users back who may have defected to Google Maps.