When you are running a website online, you want to get as many eyes as possible looking at your site. That's why you always need to be thinking of new ways to generate buzz around your product or service. That's why I'm suggesting this. Give out a portion of your product or service for free and start attracting newcomers to your site. Here are a few guidelines_

1. Give out something of high perceived value.

It is possible to give something out for free that doesn't break your bank. For some businesses, you may need to get a little creative and for others, it will be quite easy. For example, WebStarts provides a free website to anyone with an email address. The cost for us to provide this is relatively low so the hundreds of thousands of free websites that people are not paying for are not preventing us from running our business. Another tip is to make this free giveaway something that causes the customer to depend or rely on your product or service. If you are a lawn company, give out a free cut for the front yard only. After they see how well you've done and how long the grass is in their backyard, they're likely to give you a call back and ask you to come back around.

2. Get their contact information.

Never let a customer interaction go without getting some sort of contact information from them. At the very least, get an email address so you can contact them about future offers and to remind them about yourself. Try automating the whole process so that the customer can come to your website, get what you are offering for free, and leave their contact information. This can be done very easily with a contact form on your site.

3. Ask for the sale during the giveaway.

There are times when it is tacky to ask for the sale. While giving something away is not one of those times. It is a perfect opportunity to ask for someone to purchase your product when they are at your site. They are already interested in your product, obviously, if they are looking at your site and trying to get something for free. Don't worry if you don't get the sale every time, just don't be afraid to ask for the sale either!

So get out there and find something to give away. Its important that you find a good balance between cost and perceived value so that you are not giving away something useless but at the same time, you are not breaking the bank. When you do find that balance and start giving away something free on your site, I believe you will be generating all sorts of attention about your product and you'll never regret it. Make a free website at http_//webstarts.com/.