Today we're giving away a free marketing ebook from Google. The ebook is all about the way our shopping behaviors have changed over the years. The book highlights how consumers now look to the internet to gain information about a product or service before making a buying decision. It tackles a long accepted Proctor & Gamble term dubbed FMoT or "First Moment of Truth". The traditional idea being that a consumer will see an advertisement for a product but that "First Moment of Truth" occurs when a customer sees a product on a store shelf and decided whether or not to make the purchase. Google call the new buying experience where consumers are likely to do online research about a product prior to ever seeing it on a store shelf as the "Zero Moment of Truth" or ZMoT. Certainly leveraging social media and customer reviews is an important part of modern marketing.

You can download the free ebook here and make a free website here.