Facebook recently launched a new feature called Promoted Posts. With Promoted Posts you can take an post to your Facebook Page and promote it to those who have liked your page. Normally Facebook will only show your posts in a fraction of the feeds of those who like your page. They determine whether to show your post in a feed using an algorithm called EdgeRank. It's a lot like the way Google chooses which websites are most relevant for a given search. With a Promoted Post you can force your way onto the feed of those who like your page.

To get started with a promoted post it's easy. Simply login to your Facebook Page as an admin and make a post. At the bottom of the post you'll see the option to promote it. If you don't have a credit card on file with Facebook you'll have to enter one. Facebook will give you an approximate number of people who will see your post based on several different spending budgets. The more you spend , the more people will see your post.

Overall promoting your posts can be a great way to market. Remember the people who like your page always have the option to unlike your page or hide you in their feed. So try to make the post interesting, engaging, and if possible viral. You can make the post more viral by giving your subscribers an incentive to share. The more you share the further your promoted post dollars will go.

I also recommend you post an image when you do your post. EdgeRank appears to favor images. The more people Facebook shows your post to organically the less money you'll need to spend promoting a given post and if you have an image Facebook determines people want to view you're going to get a lot of free eyeballs. If the image is liked by a high percentage of viewers I believe this will also lead to the post showing up in feeds organically without the need to spend money promoting it.

A Facebook page is just one small part of your overall internet marketing strategy. The first step to marketing on the internet is to get a website. You can make a free website at WebStarts.com. WebStarts.com is everything you need to build and maintain your very own website. It's built from the ground up to play well with search engines. So you're more likely to get better search ranking from a website built with WebStarts.