Here's where it's time to know a little bit about design. You need to create a website that...
1. Has symmetry
Make it look like there's an equal number of things.
2. Hiearchy
Put the important things at the top of pages and make them bigger.
3. Balance
Put an equal number and sized elements across from each other pages.
4. Proximity
Try to keep equal distance between elements.
5. Alignment
Things should be connected by imaginary lines.
6. Contrast
There has to be enough contrast so people can see the difference between the foreground and the background.
7. Repitition
Put the same stuff in the same place on each page.
8. Space
Put space between things so it's no overwhelming to look at the page.
9. Emphasis
Put white space around the things you want draw attention to.
10. Proportion
Elements should be the same size as other, similar elements.