1. Contact Forms
One of the biggest challenges site owners face is the number of people who bounce after coming to a site. Bouncing means they skim the page and leave, without taking action. It's important you capture contact data before someone leaves your site so you can adequately follow up. Contact forms are a perfect way to do this. When people optin to your contact form they're placed in a contact list you can later send follow up emails to.
2. Email Broadcasts and Autoresponders.
Now that you've captured some lead data it's critical you follow up. The email marketing features of the WebStarts Shopping Cart will give you the ability to send both broadcast and follow up emails to your leads. Studies show the average person won't make a purchase from your company until about the seventh point of contact. So follow up emails are a must.
3. Instant Credit Card Payment Acceptance.
Once you start following up with people they're going to want to make purchases of your products and services. The easier you can make the purchase process for your potential customers the better. Credit cards are by far and away the most commonly accepted form of payment on the web. Unfortunately setting up traditional card processing to work with your website can be tedious, complex, and time consuming. That's why at WebStarts we teamed up with a company called WePay to give you the ability to accept credit card payments instantly, without having to wait for any bank underwriting process.
With the WebStarts WePay integration you can accept payments immediatley, the rates are competitive, and you can take all type of cards like Visa, Mastercard, Amex, and, Discover. The more payments options you can offer your potential customers the better.
4. Membership.
Another great way to turn your visitors into leads by implementing site membership. Site membership requires a visitor to sign up and login to an account where they'll have access to exclusive content, or web pages. When you sign someone up as a member you're getting their email address. That email address can then be used when following up.
5. Social Bar.
Whether you're doing a great job of capturing leads and following up or not web traffic is expensive and you're going to want to get the most for your money. By implementing a social bar on your webpages you're inviting your site visitors to share something they found interesting about your website on Facebook, Twitter, and other social media outlets. This creates a viral effect, and drives even more traffic to your site.