The web is a wonderful place to do business. Never before has it been so easy for one person or business to connect and discover customers. However many businesses still flounder when it comes to website marketing. If it's so easy to find new customers online then what are the reasons so many fail. Checkout the list below.

1. No Traffic

You can have the greatest product or service in the world but if you're not getting found online, it's like you don't exist. Many businesses give up on their website because they fail to get people to visit it. Getting traffic to your website is not easy but with enough effort it can be done. There are many ways to get people to discover your website online. To some of those reasons checkout this article on how to get traffic to your website.

2. Slow Website.

Once you figure out a way to get people to come to your website you're going to have a hard time if you don't have fast loading pages. On average people will give a website about four seconds to load before clicking the dreaded back button. It's important to make sure your webpages are loading quickly. To do that be sure the images you use for your site are optimized for the web. If you're using the WebStarts website builder to create your site this is automatically done for you. Read this article to see more ways you can optimize your website for speed.

3. No Clear Headline.

After a web page loads people are going to look for clues they're on the right website before investing the time to read through the page. By including a newspaper like headline across the top of your web page explaining what your site is about you're sure to engage more visitors.

4. No Call To Action.

Now that a person got your site to load and they like what they see, they're going to want to know what to do next. Don't make this a mystery. Every website or homepage should have a call to action that sticks out on a page like a sore thumb. Your call to action can be a link or a button, maybe in image. Whatever it is, it needs to answer the question "What do I do next?".

5. No Follow Up. 

Once you've gotten a site visitor responding to your call to action it's imperative you make the most out of the lead by following up. If you asked someone to call your business you should have a process for tracking the calls. If you asked them to fill out a form or give you their email address then you need to send them regular emails reminding them of your product or service.