Now that you know backlinks are what really make the meter move when it comes to search engine optimization you'll need to know what you can do to get them. Here are 5 ways you can get backlinks to your website.
1. Create interesting content.
The number one thing you can do to get people to link to your website is get people to link to your content. The way you do that is produce content people want to consume. This content can be any form of media. You can write blog posts and articles. You may also want to consider creating videos and interesting images people will want to share across the web. Whatever method you choose consistently creating interesting content is key to getting someone to link back to your website.
2. Create business profiles.
Another way you can get a few backlinks to your site is by creating business profiles with services like Manta.com or Crunchbase.com. These services give you the opportunity to complete a business profile on their site. In that business profile there will be a place where you can enter a link back to your website.
3. Create a Facebook Page, Twitter account, and Google+ Page.
When you create pages with social networks like Facebook you'll have the opportunity to link back to your website and drive viral traffic through social networks. Be careful to include a link to your website when creating these pages and make it obvious what your business is all about. Google and other search engines will find these to be relevant pages only if you include some of your keywords and will only pass link juice if you include a link back to your website.
4. Create a Youtube account.
Youtube is a great opportunity to create a link back to your website. Make sure to fill out a complete profile when setting up your Youtube channel. People generally don't like to read but they love to watch videos. So Youtube is a great source not only for backlinks but for traffic too.
5. Advertise.
When you advertise online you're going to get exposure. If you're creating quality content and winning clients they'll be talking about you online. Some of those conversations will turn into links. In addition this "buzz" will help your search engine ranking. If you're following step one and creating great content the exposure will spread virally and you're going to find more people linking to that content. Advertising is a sure fire way to get the ball rolling.
Of course as always the firs step to any search engine optimization strategy is to get a website. You can make a free website at WebStarts.com. WebStarts is the only website builder that was designed from the ground up with search engine optimization.