After you build a website, the next thing you need to think about is how to drive traffic to it. While there are many ways to do so, I'm going to share what I believe to be one of the most effective ways, video marketing. Video marketing is something that is relatively new on the web since the advent of video sharing sites like Youtube and the widespread availability of video capturing hardware on digital cameras and cell phones. So how do you take advantage of that? Here are my 5 favorite ways to use videos to market your website_

1. Product Reviews

Everybody uses the internet to research products these days. If you can review products related to your niche or industry, then you will get some viewers. Some of those viewers will then take a look at your website as long as you leave an easy way for someone to click a link to your website. If you are selling anything at all, then this tip is for you. Review not only your products but products of competitors. If people come across that review, you can always drop a line in the video to promote yours as well. After a while of doing product reviews, you will have a lot of videos and a lot of search engine keywords covered that are sure to drive people to your site.

2. How To Videos

If you are teaching people how to do things by making videos, you are sure to get traffic to your site. Make the videos as relevant as possible and you will get great search engine ranking as well... provided that you link back to your website from the video. Try getting creative for these videos and think of what people are searching for on the internet. "How To Make Cookies" is going to get a lot of views on youtube. If you sell cookies or other baked goods and you have a link from that video to your website, you will get some good, directed traffic that way.

3. Video Testimonials

The videos don't have to be made by you. If you can get your visitors to make video testimonials about your product, you can post them on youtube with a backlink to your site. This will help bolster your reputation as a company as well as get your search engine ranking on the way to the top.

4. Interviews

Interviews can be a little more work but if you can score an interview with someone working in your niche or an authority working in your industry, you can definitely get some views and some traffic to your site. Just ask some simple questions about things your viewers or your potential customers would be interested in.

5. Livestreams

If at all possible, do a livestream of your work. If you remodel houses, stream a video of your work. If you make custom guitars, do a livestream of a guitar in progress. The possibilities are endless and with the WebStarts website builder, its super easy to add a livestream to your page.

So go out and get started today. You won't regret making videos and posting them on the web. For many, it is the primary source of traffic for their site and if you are not taking advantage of this large portion of the web, then you are missing out. Make a free website at http_//webstarts.com/.