The internet is now the most powerful tool in your marketing arsenal... but let me ask. Are you doing everything you can to take advantage of it? Here are 5 things every website owner can do to increase the number of sales they get from their website.
1. Create A Captivating Headline
To win more customers you need to break through the online cutter. With the back button being so readily available at any moment a boring headline just won't cut it. You're going to have to create something that captivates the imagination and gets them to keep reading. Not only that but your headline also needs to signal to the visitor they came to the right website. Be sure to make your headline in an easy to read font. Big and bold is the name of the game.
2. Have An Obvious Call To Action
A call to action is all about what the site visitor needs to do next. Don't make your visitors search the page. Your call to action should be a big button, a phone number, an opt-in email form. Whatever you want your site visitors to do next make it obvious. Take special care to ensure your call to action appears above the fold. That means it can't be so far down the page someone would have to scroll to find it.
3. Test And Measure Like A Mad Scientist
We all think we have great intuition but there's no replacement for the cold, hard stats. Be sure to include tracking on your website to know which things are working and which are not. Many tracking platforms will even show a heatmap showing you exactly where site visitors are clicking.
4. Don't Let Them Leave You Empty Handed
When someone comes to your site be sure to include some sort of opt-in or sign up form. This will help you build an email list of prospects. Over time that list becomes like gold to your business because the average person will never buy from you the first time they visit your site. You need to remind them you exist and give them a reason to purchase from you if you really want to see those conversion rates spike.
The best way to get people to give you their email address is to promise them something of high perceived value in return. Maybe it's coupon, maybe it's a free trial. The more you can offer them the more likely they'll be to give you their email address.
5. Make It Easy To Pay
When people make it to your checkout page don't require them to complete several steps. Try to ask for as little information as possible. Display the total amount being charged to their card. Try to make everything is obvious as possible and don't require them to scroll down the page or fill out multiple pages of forms to complete checkout. Most importantly the "Complete Order" button should be the most obvious thing on the checkout page.
Implement these 5 strategies and you're guaranteed to see an increase in your website conversion rates. If you don't already have a way to create a powerful e-commerce website with everything you need to do email follow ups, sign up forms, and more you can sign up to create one for free at WebStarts.com.