So you have a small business and you're ready to build a free website to get some exposure on the web. What we've found is that many small business owners that are new to the internet are forgetting some very basic components to a successful website. For this reason, we have put together a small list of essential components for small business websites.
1. Your Phone Number
As obvious as this sounds, sometimes it is overlooked. Not only do you need to put your phone number on a contact page, you need to put it on every page in a large font. That way, no matter what the customer is thinking, they can look up, see your number, and contact you. You can't predict your viewers' behavior every time so the best thing to do is give them an opportunity to call you wherever they are on the site.
2. Photos of Your Products, Services, or Staff
People love to see faces and people love to see your work. If you are providing a service like lawncare, have a picture of a beautiful, primped lawn. If you don't have a picture of a lawn, put pictures of you or your staff on the home page. People love to see people.
3. A Map To Your Location
Online maps are so widely available that you have no excuse not to provide your location in address form and maps form. If you don't know how to do this, check out this article_ How To Put A Google Map On Your Website .
4. Contact Forms
Contact forms allow you to capture data from viewers without them manually emailing you or navigating to a different page. This is extremely convenient for your user and encourages them to get in touch with you and send their contact info to you.
5. Blog
Getting content on your website is going to push your website over the edge from a simple informational page to a full blown advertisement that can be found on the search engines. Writing a small blog, even once a month, will greatly improve your searchability if you are writing about your industry.
Head over to WebStarts, make your free website, then use this article as a checklist. Make sure you have all of these 5 essential elements and you will be ready to advertise your business online.
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