Keeping your website updated is critical for attracting new customers. There are millions of websites across the internet and many of them are not updated regularly. I'm sure we've all had the experience of reading an article we found on Google just to find out the information is super old and outdated. Your website visitors are used to this and their habit will be to find indications you update your website. Here's three easy ways you can help your customers know you're up to date, and in business.
1. Post a last updated time and date on your website
This seems obvious but not many people do it. When you make an edit to your website simply put "This site was last updated... " followed by the time and date. But be careful.. if you don't update your site regularly this will backfire on you.
2. Post new content daily
Another thing you can do is post a new article or images on your homepage every day. This is easy to do with WebStarts and is sure to make your site visitors feel like you're keeping things up to date.
3. Refer to current events and holidays with your logo or theme
Referring to a holiday, date, or event is something you see quite frequently from the likes of Google and many of the largest website online. They do this in part to communicate their website is fresh and updated regularly. Event the big boys know the importance of helping your visitors know you're keeping up your website.
One of the great things about WebStarts is the fact it's easy to update your website after you build it. If you haven't already done so visit WebStarts to make your very own free website.