Nobody likes spam and for that reason huge companies have spent millions upon millions of dollars to prevent people from getting it. Unfortunately if you're selling products on the internet and you're sending email to your leads - a lot of people are going to mistakenly treat you as spam. If your messages get labeled as spam it makes it very difficult for your emails to get delivered and read by prospective clients.  Here are 3 secrets you can use to help ensure better email deliverability.

1. Avoid using spammy phrases.

Many spam filters scour your emails looking for keywords and phrases commonly associated with spammers. Try to avoid using them.

2. Get your recipients to add you to their contact list.

In the first marketing email you send to your users be sure to ask them to add you to their contact list. Many spam filters will allow emails to be delivered to the inbox if the sender belongs to the recipients contact list. I suggest you offer your recipients something of value in exchange for being added to their contact list. It may be enough to explain to them they need to add you to ensure your emails aren't blocked by spam filters.

3. Avoid using HTML, attachments, and images.

Many people think by making a spiffy looking HTML email newsletter or follow up email people are going to be more likely to read the email and purchase from you. On the contrary - spam filters are more likely to filter emails which contain HTML. In addition if you deliver HTML emails you're relying on the mail client to keep the formatting. In other words the email may look different on each persons computer. I suggest making most emails plain text with no attachments and no HTML.

Following these three simple steps will help ensure better email delivery. And when your emails get delivered they're much more likely to be read and ultimately lead to sales.