Capturing leads on your website is an extremely critical part of your online marketing campaign. Most websites never commit the time and energy to capture leads and making the most of their site visitors. Studies show most people won't buy something until the seventh time they've been contacted. And yet the average website simply expects their site visitor to be so excited about their product or service they will purchase it without requiring any more information or sales pitch on the first visit. Here are three secrets you can apply to your website to capture leads and generate more sales from your website.

1. Have a sign up form on your website.

The very first thing you'll need to do in order to capture a lead is add a form to your website. The form should really be on your homepage and your landing pages. The form should be the most obvious thing on the page and feature a clear call to action.

2. Don't ask for a lot of information.

Now that you have a form on your web page it's critical you ask for the absolute minimal information you need to prospect your lead. The more form fields you require a lead to complete the less likely they are to complete it. I suggest making the first form ask for only their name and email. If you need more information require another form to be completed on the following page or ask them for it in a follow up email.

3. Offer something of high perceived value for completing the form.

Most people view their contact information as something somewhat sacred and aren't going to easily dish out authentic contact information unless you give them a really good reason to do so. Figure out a product or service you can give them for free in exchange for completing the form with valid contact information. The key is to give them something with a high perceived value, highly relevant to why they came to the site to begin with, and something that won't cost you much.

Applying these three techniques to your website is sure to increase your sales. To get started making your very own free website don't forget to visit http_//webstarts.com