Are you advertising on Yahoo and Bing? These days everyone is scrambling to try and get on Google. Advertising on Google Adwords however is very competitive and can be outrageously expensive. For example the most expensive term "health insurance" cost an advertiser $43 per click last year on Google. Google's not the only game in town when it comes to pay per click advertising. Here are 5 reaasons you should be advertising on Yahoo and Bing and not just Google.

1. Better buyers

The people who are using Yahoo and Bing are statisitically better buyers. They spend more money on average and are more likely to spend money online. In large part this has to do with the nature of the users. Many of Bing's users for example have been using the search engine since it was called MSN. When MSN was providing internet service this was the standard way for those users to search. Old habbits die-hard. So while Google's users expect things to be free on the internet Bing's users appear to be more willing to spend money online.

2. More exposure

Google commands over 80% of all searches but that means there is still another 20% floating around out there. If your search term is broad enough it's possible to build a whole business out of the 20% of people who are not using Google and most of those are using Yahoo and Bing. Being found on the other search engines will also make you look legitimate to those who are cross referencing search engines.

3. You get more for your money.

Because so many people are using Google the competition for bidding on keywords is fierce. Many of your competitors have probably written off the 20% of people who don't use Google. This opens up the opportunity for you to get a good deal on traffic coming from both Yahoo and Bing.

Whatever methods you use to advertise your business online the same principals apply. You want to attract the largest, most relevant audience you can and while your competitors may be hedging all their bets on Google there's plenty of money to be made by advertising on the 2nd and 3rd largest search engines.

Of course the first step to online advertising is to get a website. You can can create your own website for free at WebStarts.com.