1. Have fast loading pages.
If people click on a link to your site and it takes too long for your page to load they'll click the back button and be gone forever. Make sure you're using a fast and reliable web host like WebStarts.com and don't bog down your webpages with a lot of images. This will keep those pages loading fast so your visitors will see...
2. A compelling headline that reflects what your website is about.
Now that your pages are loading fast people are going to see what's on them. Studies show you have about four to five seconds to convince someone they came to the right place. To do this you must include a headline across the top of your page that reflects what it is you do. Do this right and you'll have a chance to show them...
3. The bullet points of your offer.
If you wrote a compelling headline you convinced your site visitor to read on. The only problem is people hate to read. That's why you need to summarize what your website offers them in about three short bullet points. Be sure to surround the bullet points with plenty of white space so it's easy on the eyes. If you've won them over to this point they're going to need to see...
4. A compelling call to action.
A call to action answers the question of what to do next. If someone's come to your site and checked out the basic information on your homepage they're going to wonder what's the next step. Take the mystery out of the situation by putting a big button that says continue, or ask them to call your phone number, or have them fill out a form. Whatever you ask them to do make sure you...
5. Have a way to capture leas.
Studies show people won't buy from you the first time they come to your site. You need to follow up with them to convince them you're the right place to do business. How can you do this if you don't get any of their contact information. By including a form on your page you can encourage people to give you their contact information and have...
6. A way to follow up.
The easiest and best thing to do is capture someone's email address. It's a lot easier to get someone to share their email address with you than their phone number. You can then create scheduled emails to go out at regular intervals with an autoresponder like the one found at WebStartsShoppingCart.com. If you do this they'll no somebody is behind the scenes who can...
7. Keep your site updated.
The web is littered with internet ghost towns. People get used to going to website that look like they haven't been touched in ages. When that happens they go right back to clicking the back button. You can prevent this by making new posts to your homepage regularly. It can be something as simple as a note that says the last time your page was updated. And while you're there you can build a deeper relationship by...
8. Including social media follow buttons.
Facebook, Instagram, and Twitter are three of the biggest social networks. By including follow buttons to your account on these social networks you'll be able to create a deeper and more meaningful relationship with the people who are visiting your site. The track all of these relationships and really know who's doing what on your site you'll really need...
9. Analytics.
Analytics gives you powerful insight into where your site visitors are coming from, where they're going, and what they're doing while they're on your site. This can help you make decisions about everything from the positioning of images on your page to whether or not your advertisements are working. Do all of this right and you'll end up with happy customers who...
10. Share testimonials.
When you do win a new customer be sure to share with the rest of the world how happy they are with your product or service. Nobody likes to be the guinea pig and ti's up to you to show your prospects you're capable of delivering on your promise.
Now that you know what you need to get the most out of your website make sure you have all the tools mentioned above. You can get them all in one place by visiting WebStarts.com.