If you've done all the search engine optimization basics but you're still looking for a way to move the meter you may want to try some of these advanced search engine optimization techniques.
Backlinks are the #1 way you can move the meter when it comes to search engine rankings. Getting links from other websites to your site is critical to moving you up the rankings. But not just any link will do. The best backlinks are those that come from popular websites that are in your same category or niche. For example a link from the New York Times website carries a lot more SEO juice than a link from a small time blog. So the key is to find popular websites that have a lot of SEO juice and then have those sites link to you.
Having links from popular website will get you a long way but you can do even better by targeting specific keywords within those links. For example_ Let's say you're selling candles online and you've determined many people who are looking to buy candles online are typing the words "scented candles" into Google. To get the best search engine ranking for that keyword phrase you'd want to have a link from a very popular website that actually includes the words "scented candles" within the link. When search engines crawl websites they can only read text and when they see text within a link - they know chance are the site they're linking to will be relevant to that text.
There are many ways you can get links to your website. One way is to have regular press releases. When you put out a press release about your business writers may find it and decide to repost it or report about your on their site. You can also contact newspapers, magazines, and popular bloggers and ask them to write about your site. If none of those options seem realistic you should simply start writing about your products and services yourself. Start a website that just reviews your products or services.
If you don't already have a website you can start a free website at WebStarts.com. In fact WebStarts is a great way to create many sites which you can link back to your primary website to help increase your search engine rankings.