One of the most successful strategies I've used to drive traffic to websites has been through Youtube. There are a few reasons why using Youtube to get traffic is so beneficial. Here's a list of reasons why...
1. If Youtube was a search engine it would account for over 12% of all internet searches by itself. So there is a lot of traffic hanging out on Youtube.
2. Just about everyone who is competing for search engine position and traffic on the web knows how to create an article but only a fraction of those people know how to create video. So you're narrowing down the competition.
3. Google likes to list Youtube results amongst it's normal search results and will give you credit for a backlink if you put a link in the description of your video. Both of these things will help you get better search engine ranking on Google and therefore more traffic.
We've established Youtube is a wonderful source of traffic. Now I'm going to explain step by step the basics you need to do to drive some of that traffic to your website.
Step 1. Create a Youtube channel
When you sign up for a Youtube account you'll have your own unique Youtube URL. Our is youtube.com/webstarts for example. This is going to be a central home for all the videos you post to youtube.
Step 2. Creating your videos
Creating videos is easier than ever and there are so many ways you can do it. You can use the camera on your phone. You can use your webcam. Many digital cameras come with a video recording feature these days. You can also use popular screen recording software like that found at CamStudio.org. You can even put audio on top of a still photo in Windows Movie Maker and upload that.
Step 3. Uploading and search optimizing your videos
When you upload your videos to Youtube you'll have the opportunity to give your video a title, description, and apply some tags. All of these fields should contain both your targeted keyword or keyword phrase (the words you want people to find you under when they do a search), and a link to your website. You'll have to type the link in the full URL format (example: http_//webstarts.com).
These are some of the basic to start driving traffic after you build a website using Youtube. Stay tuned for some more great tips on how to get traffic to your website.